Focus on the ?Low Hanging Fruit Marketing Articles | July 26 Marco Verratti Jersey , 2010 Following up on leads is 90% of the game, right? At least that?s what we hear. You spend all this time networking, marketing yourself, making cold calls, looking for the right client, but what?s the point of it all if you don?t follow up on the leads you DO have?
Following up on leads is 90% of the game Marquinhos Jersey , right? At least that?s what we hear. You spend all this time networking, marketing yourself, making cold calls, looking for the right client, but what?s the point of it all if you don?t follow up on the leads you DO have? This was a major obstacle for one of my clients this week and a shift was created when I shared the Low Hanging Fruit List with her.
Let?s think about Low Hanging Fruit on a tree for a moment, as it relates to its counterpart higher up on the tree. The Low Hanging Fruit is heavier Thilo Kehrer Jersey , probably riper and because of that, easier to pick. Think of your warm prospects, those that have already expressed an interest in working with you, as this type of fruit. Ready for the picking.
Yet, many of us focus a lot of our energy on the higher fruit, the harder-to-reach fruit or prospect. We spend a lot of time working on far-fetched Client Attraction projects Presnel Kimpembe Jersey , when we really could be spending the time contacting and closing the deal with people who?ve already said they?d like to work with us but haven?t been turned into clients yet. Logically, this doesn?t make as much sense, does it?
Well starting today, you?re going to change that by putting more focus on Low Hanging Fruit, while you continue to market your practice as a whole. Here?s how?
Your Assignment:
Have a Low Hanging Fruit chart on your desk at all times. It should have several columns.
NamePhone NumberEmail AddressReferral SourceThat Client?s Particular ConcernStatusWhen to Contact Them Next
Leave this sheet on your desk at all times, in a place where you can refer to it several times per day.
Go through your mental Rolodex Neymar Jersey , day-planner and sticky notes to see who has expressed interest in working with you over the last 6 months to a year, but hasn?t been converted into a client or patient yet. This could have been either in passing (?Oh, I should work with you one day,? to ?I want to work with you, but I?m not quite ready yet.?), or more intently (?Let?s set up a time to talk about working together?) via email Edinson Cavani Jersey , verbally or third-party referral.
You?ll want to list all of these people on this sheet. This can also include those who you met with for an initial consultation but who never signed up, for whatever reason.
This will be one of your more important documents you?ll use for getting clients and you should plan on using it for the long haul. This method of keeping track of people who are closest to becoming clients (and then following up with them regularly, using different methods) is somewhat deceptive because it?s so simple, but the good things usually are.
The bottom line is that when my clients use this list, they enthusiastically report that they convert more prospects into paying clients. When they stop using this list briefly, prospective clients slip through their fingers. That should tell you something.
Now Thiago Silva Jersey , if you?re not sure how to attract lots of prospects in the first place, or get them to say ?I want to work with you!?, then it?s time to take action and invest in a step-by-step marketing system that will feel easy and authentic to you. The Client Attraction Home Study System? avoids all the unnecessary stuff and instead gives you the most important things to do to get out there in a big way, set up simple, solid systems, so you consistently fill your pipeline and continually get new clients.
One specific piece of advice for marketing online has been floating around for quite a few years. In fact Cheap Paris Saint-Germain Jerseys , you will see it far less often than before and we are fairly certain that lots of businesses aren’t aware of it. When it comes to people online you can’t and shouldn’t ever make your visitors work for anything. It probably sounds like a really sad state of affairs but it’s still true. This principle applies to almost every market but obviously not to those markets that are the most highly skilled or educated. If your prospect starts to feel like he or she needs to do real work, he or she is probably going to get turned off.
If you are not connecting well with your subscribers, then you need to ask if you have done all your homework. If you ever wonder how you should write your email copy, or rather the style you should use, then look to your audience. I know someone who markets to a certain type of investor, and she discovered they like long emails. It all depends on the content in the niche because in her case things had to be explained in detail. The reason for all that is she markets to investors Angel Di Maria Saint-Germain Jersey , and you can imagine how much space is needed. Ever since she took that approach, her emails have been producing a steady income.
Look at your niche, and then decide if you should take it easy in the beginning with the tone of your dialogue. Social etiquette dictates certain conventions in a society, and it is smart to adhere to that in your emails. You never know how people will react, and you always want to put your best foot forward and create a positive impression. It is helpful to explain to people what they can expect from you and maybe your mailing schedule, etc. Be gracious in the fact they took the time to subscribe and give you a chance to shine.
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