Letting Your Customers Off Too Easy? ECommerce Articles | September 12 Lakers City Edition Jerseys , 2008 There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page.
There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page.
When people are in "buying mode" it is the perfect opportunity to pull out the big guns and really show them what you have to offer. After someone has added one of your products to their cart, you have the following options:
Let them check out with just that product and be happy with the sale.
Offer a selection of best selling or other related products within your shopping cart before they check out, so you create an opportunity to get more revenue and the customer is exposed to more products they may be interested in.
Let them complete the first transaction with no other offers and once they are transferred to the "thank you" page Cheap Lakers Jerseys , offer them a special offer or other related products.
The thank you page is something people really pay attention to - after they have placed their order they want to see any important details regarding their order. So you have a captive audience that is in buying mode. It''s the perfect opportunity for you to increase the value of that customer (get more money out of them!)
Implementing a thank you page offer doesn''t have to be complex, but here are a couple things to think about.
You should create a sense of urgency, so make it a time sensitive special offer.
You should also include customer reviewstestimonials of the products Avery Bradley Lakers Jersey , to help increase the trust factor.
Don''t let your customers off too easy, most customers will tolerate (and often welcome if the product is well chosen) a couple of up-sell cross-sells within their transaction.
If you don''t have any other products you can up-sell consider promoting products you are an affiliate of that are related to their initial purchase.
Can you sell a warranty, or support plan? Can you sell something related to the maintenance or up-keep of the initial product they bought? Is the product something they will consume and need to replace again in a certain time period? Sell them multiple items now - offer them a savings for buying 3 or more all at once. Is your product or service related to something seasonal - if so you could remind them to stock up now while the product is available and in demand.
As always Kyle Kuzma Lakers Jersey , I will offer the disclaimer that you should always test. If you find your sales are declining or shopping cart abandonment is increasing, you may want to pull back a bit.
Put some thought into what products it makes sense to offer and point out the connection for a more positive reception to the offer. Talk of CRM and one name that always ranks first on the list of sales professionals is ?Salesforce. And why not? It is quite obvious for them to lean towards a tool that offers excellent functionalities for organizing and storing the company data. The value of this data upsurges when you integrate it with a CMS.
That being said, WordPress is one of the most used Content Management Systems in the world. Today Magic Johnson Lakers Jersey , we will talk about integrating Salesforce with WordPress and getting the best of both worlds.
Let us find out about the ways in which the amalgamation of WordPress and Salesforce can benefit you:
Convert Submissions into Leads You would obviously want to turn your visitors and form submissions into leads. And for that, you will have to integrate your WordPress website efficiently with Salesforce. WordPress filters enable you to send form data to Salesforce and track the performance of your form in CRM. As you can get insights about the forms that convert better, it will help your inbound marketing team to perform at the best of their abilities.
Make User Management Easy When you sync WordPress users with your Salesforce CRM Kobe Bryant Lakers Jersey , you will be able to maintain a unified user database. If you use a Salesforce WordPress Plugin, you can also set up core WordPress functionalities including site registration so that you can create new leads in your Salesforce database coming from WordPress. It is also possible for you to sync fields between two applications for giving the access of data set to all your company departments.
If you have a website that asks for membership or you want to host a specific data on your website that is visible only to your customers; you can sync the accounts of your users in a dynamic way through WordPress Salesforce Integration. You can also tag your leads as customers in Salesforce and update using customer tag and give them access to the exclusively assigned areas of the website.
Make Ecommerce Store ProductCatalog You can import your product database into Salesforce CRM in several ways. However, there are quite a few ways in which you can keep the data synced to your external ecommerce store. You can make use of some out of the box solutions like Salesforce WordPress Plugin that can also work with multiple Salesforce setups. Also LeBron James Lakers Jersey , if you have previous purchase data in Salesforce, you will be able to target customers for new products, marketing campaigns or promotions.
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